The Edit Begins
Personal styling should feel personal. It's about understanding you, what you're drawn to and how you want to feel when you get dressed.
It isn't about dressing like me. Auckland does not need 400 slightly overdressed Angus McDougall avatars wandering around. It's about working out what feels like you and finding the clothes, accessories and finishing touches that make you feel comfortable, confident and completely yourself.
You might have a wardrobe full of clothes and still feel like you have nothing to wear. Your body might have changed. Or life might have shifted completely. A divorce, a new relationship, a new career, or simply reaching a point where the person you've become isn't quite reflected back at you.
You don't need to know your personal style or arrive with a perfectly curated Pinterest board. We'll work out what you're drawn to, what you actually need and where you want to go. I'll do the research and sourcing, then we'll shop with a direction and have some fun along the way.
And style doesn't always stop at the clothes. If the right lipstick, fragrance or beauty product helps pull everything together, I'm very happy to go there too.
The goal isn't to turn you into someone else. It's to help you look in the mirror and feel confident about the person you're showing the world.
THE SIGNATURE EDIT
My complete personal styling experience.
This is for the person who is ready to stop guessing.
We start with you. Before we ever hit the shops, you'll complete my Style Questionnaire and we'll have a one-to-one Style Session. I'll work out where your style is now, where you want it to go and what I think is getting in the way.
Then I do the work.
I research stores, brands, silhouettes and individual pieces. I build outfit directions. I source options and pre-shop so we don't spend four hours wandering aimlessly around Newmarket waiting for inspiration to strike.
By the time we meet to shop, I already have a plan.
Then we try things on.
Some things will work. Some things absolutely will not. I'll tell you the difference.
We'll build looks around your body, your lifestyle and your budget. I don't care whether something is designer, high street or second-hand. If it works, it works. And if it doesn't, the price tag isn't going to save it.
After our session, you'll receive your personalised Angus Style Direction and clear notes on the looks, priorities and next steps we've identified together.
The goal isn't to turn you into someone else.
It's to make you look considerably more like yourself.
Only better.
Includes your online Style Questionnaire, a 90-minute one-to-one Style Session, personalised research and sourcing, store visits ahead of our shopping session to find the strongest options, up to four hours of personal shopping and styling, and your personalised Angus Style Direction.
$1495
THE STYLE SESSION
When you know something isn't working, but you're not quite sure what.
Maybe your wardrobe feels confused. Maybe you keep buying the same thing in slightly different colours. Maybe you have a Pinterest board full of people whose style you love but absolutely no idea how to translate any of it into your own life.
The Style Session is where we work it out.
Before we meet, I'll ask you to complete my Style Questionnaire and send me your thoughts, inspiration and anything else you think might help. Don't worry if it makes no sense. I've had someone send me an entire article about adding a pop of red when what they actually meant was a handbag. We got there eventually.
I'll review everything before our 90-minute one-to-one session. Then we'll talk properly about your lifestyle, what you wear now, what you avoid, the parts of your body you love, the bits you constantly dress around and how you actually want to feel when you walk into a room.
Afterwards, I'll create your Angus Style Direction. A clear, concise guide to the silhouettes, priorities and style direction I think will work for you.
No colour wheel. No 48-page PDF explaining that you're an autumn.
Just a direction that actually makes sense.
90-minute session and personalised Angus Style Direction.
$295
ANGUS ON CALL
Sometimes you don't need another styling session. You just need someone to tell you which shoe.
You've got dinner tonight and can't work out whether the jacket is too much.
You're standing in a fitting room wondering if you'll actually wear the trousers.
You've put together an outfit and something isn't quite right.
Send it to me.
Angus On Call gives existing styling clients direct access to my eye for 30 days. Send me your outfit, your options or the piece you're thinking about buying and I'll give you my view.
Yes.
No.
Change the shoe.
Lose the belt.
Buy it immediately.
Absolutely not.
Sometimes that's all you need.
Available exclusively to existing Angus McDougall styling clients.
30 days of styling access, including up to 10 styling questions and responses within 24 hours.
$195
THE OCCASION EDIT
One event. One brief. No panic buying.
A wedding. A milestone birthday. Race day. An awards night. A major work event. A first date you are pretending isn't a big deal.
Sometimes you don't need to rethink your entire wardrobe.
You just need to look incredible on one particular day.
You tell me where you're going, what the occasion is and how you want to feel when you walk into the room. I'll research the brief, source the options and build a clear direction before we shop.
Then we meet for a focused personal shopping and styling session to pull the complete look together. Clothing, shoes, accessories and the details that make the difference.
I'm not interested in putting you in something fashionable simply because it's fashionable.
You still need to look like you.
Just you on a very good day.
Includes pre-session occasion brief, research and sourcing, and up to two hours of personal shopping and styling for one complete look.
$595
THE WARDROBE RESET
You probably own more good clothes than you think.
Once we've established your style direction, it's time to look at what you already have.
The Wardrobe Reset is where I come into your wardrobe and we go through it properly. We'll identify what works, what doesn't, what needs altering and what has simply been taking up space because you feel guilty getting rid of it.
More importantly, I'll show you how to wear the good pieces differently.
That sequin skirt you only wear to Christmas parties might need a denim jacket and a slingback. The blazer you keep saving for work might look considerably better with a T-shirt and jeans. Sometimes the problem isn't the clothes.
It's the combination.
We'll style complete looks and photograph them as we go, so you're not standing in front of your wardrobe three weeks later trying to remember what the hell I told you.
We'll also identify the genuine gaps in your wardrobe, giving you a clear shopping direction rather than another excuse to randomly buy a beige top.
Available exclusively to existing Angus McDougall styling clients or following The Signature Edit
Up to three hours of in-home wardrobe styling, outfit creation and wardrobe gap analysis.
$595
Client Information
I want every styling experience to be enjoyable, transparent and tailored to you. Here's everything you need to know before we begin.
Investment
All prices are quoted in New Zealand dollars (NZD).
Full payment is required to confirm your booking.
What's Included
Each styling experience includes my time, expertise, preparation and personalised recommendations.
Style Curation includes dedicated research and planning before we meet, allowing me to carefully curate stores, brands and pieces that suit your body shape, lifestyle, goals and budget.
Purchases
The cost of clothing, footwear, accessories, alterations or any other purchases made during your styling session is not included in your styling investment. Any purchases are made directly by you.
Travel
Travel within the Auckland metropolitan area is included.
Appointments outside Auckland are welcome and may incur an additional travel fee, which will always be discussed and agreed with you beforehand.
Appointment Times
The durations listed for each experience are approximate and may vary depending on your individual needs and styling goals.
Should you wish to extend your appointment, additional styling time can be arranged at NZ$150 per hour, subject to availability.
Rescheduling & Cancellations
Life happens, and I completely understand.
If you need to reschedule your appointment, please provide at least 48 hours' notice wherever possible.
Appointments cancelled within 48 hours may incur a cancellation fee.
Let's Have a Conversation
Not sure where to start? That's completely okay.
Whether you're looking to redefine your style, refresh your wardrobe or simply want an honest opinion on what works for you, I'd love to hear your story.
Every styling journey is different, and together we'll find the experience that's right for you.